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Why huge discrepancy between adwords and analytics?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello, my problem is the actual clicks I received on my site do not match adwords click report.

 

I'm using campaigns where most of the clicks come from display network. Adwords reports show I have 3400 clicks, while the number of clicks recorded by my site analytics is 2200.

 

The 2200 number is recorded by google analytics, and consistent with other 3rd party tools such as mixpanel and optimizely. There's a huge gap between the adwords clicks and clickes I received. 

 

What should I do? Is this an issue that can be solved or I would need to resort to CPA ads instead? Thanks so much,

Re: Why huge discrepancy between adwords and analytics?

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello,

 

Different software records different data. What you are seeing is people who click your ads multiple times. Here is the explanation :

 

https://support.google.com/analytics/answer/1257084?hl=en

 

  • "A user may click your ad multiple times. When one person clicks on one advertisement multiple times in the same session, AdWords records multiple clicks while Analytics recognizes the separate pageviews as one session. This is a common behavior among users engaging in comparison shopping."

Analytics records sessions not clicks.

 

CPA is a method of bidding not a type of Ad so there is no switch between display ads and "cpa ads" because there is no "cpa ads". Perhaps you wanted to write something else.

Re: Why huge discrepancy between adwords and analytics?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks for the answer. I understand a 10% discrepancies is something normal and can accept that, but 34%! It's way to large to be attributed simply to multiple clicks. There should definitely be other reasons.

What would you suggest? Thanks,

Re: Why huge discrepancy between adwords and analytics?

Collaborator ✭ ✭ ✭
# 4
Collaborator ✭ ✭ ✭

Please check if all the landing pages from adwords have Google analytics installed . If some pages receive adwords visits without having the Google analytics code, adwords counts the clicks and analytics doesn't count anything.

 

Use this Chrome browser plugin to check the code on the pages :

 

https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?h...