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Why does my bounce rate differ in GAW and GW in the same date range?

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# 1
Visitor ✭ ✭ ✭

In comparing last months bounce rate in Adwords and Analytic's, they are not the same. Shouldn't they be?

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Re: Why does my bounce rate differ in GAW and GW in the same date rang

Top Contributor
# 2
Top Contributor

Hi,

 

I guess it depends on how you're viewing your data.  In Analytics, if you're only viewing your AdWords data, then they should be quite close.

 

But if you're looking at all traffic in Analytics vs AdWords data, you will not see the same info as you're really looking at varying groups of visitors.

 

-Tommy

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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Re: Why does my bounce rate differ in GAW and GW in the same date rang

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank You!