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Why does Ad Words show I got more clicks than Analytics shows I received?

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# 1
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Am I getting ripped off here or what? For up to $5 per click, I'd expect every click to land at my site.

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Accepted by Mof (Google Employee)
September 2015

Re: Why does Ad Words show I got more clicks than Analytics shows I received?

Top Contributor
# 2
Top Contributor

Hi Xean45 and welcome to the forum.  First off, I've moved this thread to the "Measure Results" category as I think it's more appropriate (although I can see its link to Billing as well!).

 

This is actually a very common question; so common in fact that there's an entire Help page devoted to it...

 

I won't repeat all the information in there 'cos it covers it quite nicely (and there's a lot of it!), but the short answer is that there are plenty of very valid reasons why the data might be different, all of which are far more likely than Google Adwords lying about how many clicks you've received (and then, for some reason, allowing another part of their own company to reveal that lie).

 

Jon

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