Why am I seeing clicks but no impressions for trueview ads in DFA?
I'm using Dart for Advertisers (owned by Google) to track my trueview video ads. I'm noticing I'm not seeing any impression or cost totals on a daily basis, but I'm seeing clicks, LFA's and UFA's. Is there a specific reason for this? Do trueview video ads not show impressions since we're only being charged every time someone chooses to watch the ad? Or should I check to see if there's a tagging issue?
Any help would be appreciated.
Re: Why am I seeing clicks but no impressions for trueview ads in DFA?
Thanks for posting. This is an AdWords forum where users help each other with AdWords queries. Dart for Advertisers is quite different to AdWords I'm afraid so we are unlikely to be able to help with your issue here.
Instead the DFA support team will be able to help you out.