Why Conversion many per click data discrepancy
Today i find that for my adwords account conversion many per click is 729(looking into main dash boad, screen shot is attached) while when i go to Tools>conversion>sales i found that adwords is showing only 114 many per click conversion for same time duration(screen shot is attached) . I am totally clueless regarding such discrepancy of data(Conversion many per click) for same account and for same duration.
What is the reason behind this?
Thanks in advance.
Do you have more than one type of conversion in your account? So that you're not just tracking conversions for sales but perhaps also for leads? Go to Tools and Analysis > Conversions to see which conversions you're tracking.
A thought here - are you importing Conversions from Google Analytics? I'm not sure, but that could possibly be leading to the Conversions on the main screen being higher. I do remember this happening to me before, but the reason was because we had more than one conversion we were tracking and we were importing from Google Analytics.
Re: Why Conversion many per click data discrepancy
Thank you for your valuable reply, as it helped me a lot in understanding what was actually missing. Plus, when I went throught the entire conversation properly I found out that You and SanneB were saying the same thing. My query is finally resolved, so thanks @ SanneB thanks and also thanks @vkore91