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Which tracking template is used by sitelink ?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello, 

I have questions regarding the behavior of sitelinks with the new upgraded URLs.

First : Which tracking template is used by sitelink ?
For example, you define a tracking template at the keyword level. No tracking template is defined at the account/campaign/AG/sitelink level. Does the tracking template defined at the kwd level is used for the sitelink URL ?

Second : are custom parameters defined at a parralel level used ?
For example, you define a tracking template at the campaign level, including a parameter defined at the ad level. You have sitelinks in your campaign, with no tracking template (so it takes the tracking template of the campaign level)
Does the real final destination URL of the sitelink uses the parameter defined at the ad level?

Thansk in advance,
Perrine

1 Expert replyverified_user

Re: Which tracking template is used by sitelink ?

Top Contributor
# 2
Top Contributor

I am not sure I fully understand your question;

If I got you  right, then  the more restrictive sitelink will apply - i.e. The ad-group level sitelinks

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Which tracking template is used by sitelink ?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Do sitelinks import campaign's/ad group's tracking URL parameters and custom parameters? 
I am advertising in the USA
One campaign - one state (tracking URL & custom parameters are exclusive to each campaign). 

While adding sitelinks in the campaign level, do I have to set the same tracking URL & custom parameters to sitelinks in this campaign? Are the campaign's tracking URL & custom parameters apply to the sitelinks firing in thing campaign? 

Which tracking template is used by sitelink ?

Top Contributor
# 4
Top Contributor

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Thank you.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’