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Which one is the best? Display network ads or search network ads?

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# 1
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hi pals I'm here new to the adwords...Any one of help me out i need to improve Brand image.so for this which one is the best to way to get branding to my services  by using google adwords.

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Accepted by topic author Kalyan T
September 2015

Re: Which one is the best? Display network ads or search network ads?

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# 2
Top Contributor
Hi Kalyan T,

The answer is different for every account, but , in general, the Display Network is recommended for "branding"--a campaign the purpose of which is to increase brand awareness and not necessarily produce sales. You can advertise on a CPM basis, as well.

I you are looking for direct sales from the campaign, in general, search will work better for you and Google search works better than partners in most cases.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords