Which one is the best? Display network ads or search network ads?[ Edited ]
August 2013 - last edited August 2013 by Zee
hi pals I'm here new to the adwords...Any one of help me out i need to improve Brand image.so for this which one is the best to way to get branding to my services by using google adwords.
Re: Which one is the best? Display network ads or search network ads?
The answer is different for every account, but , in general, the Display Network is recommended for "branding"--a campaign the purpose of which is to increase brand awareness and not necessarily produce sales. You can advertise on a CPM basis, as well.
I you are looking for direct sales from the campaign, in general, search will work better for you and Google search works better than partners in most cases.
Best of Luck!