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Which Ads Will Get Conversion If Clicked Two Different Days

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# 1
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As I know, Conversion Tracking counts conversion in 30 days.

So If  1st September was click on ad (no conversion), and the user goes again to the site on 5th of September and converts, It will be added to the 1st September conversions.


Here is another situation, there was a click on 1st September (no conversion) and on 5th September the same user click another ads and converted. Which date will be counted the conversion?





1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Nika G
September 2015

Re: Which Ads Will Get Conversion If Clicked Two Different Days

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# 2
Top Contributor

Hi Nika, AdWords uses "first-click" attribution for Conversions so in both cases the Conversion will be recorded on the date of the first click - the 1st September.  This is why it's important to wait a couple of weeks or so before reporting upon Conversions in AdWords.


Note that Analytics, by default, uses "last-click" attribution so if you were viewing this same situation in Analytics the conversions would be recorded as being upon the date of the actual sale - the 5th.


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