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Where is AD Planner? How to know CPM rates for perticular Topic?

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# 1
Follower ✭ ☆ ☆

Hi All,

 

I think google has removed the AD Planner feature last six months back. Is there any alternative for that.

 

I am having many clients asking for CPM rates for News Websites in India.

 

I could find Impressions per day in Placement Tool by Google (Only after login). I could not find the CPM prices.

 

Do I need to go live and know the CPM price for a perticular online news site of India?

 

Can any one tell an average CPM for Image ad and text ad for news sites in India.

 

Thanks

 

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Accepted by topic author bigdenweb
September 2015

Re: Where is AD Planner? How to know CPM rates for perticular Topic?

Top Contributor
# 2
Top Contributor

Hello and welcome,

 

I don't think you get the CPM values using Google Ad Planner. You get get options like ad specifications, audiences details by demographics, placement category etc...

 

Google Ad planner is available using this link.

 

Hope that helps!

Pankaj

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Marked as Best Answer.
Solution
Accepted by topic author bigdenweb
September 2015

Re: Where is AD Planner? How to know CPM rates for perticular Topic?

Top Contributor
# 2
Top Contributor

Hello and welcome,

 

I don't think you get the CPM values using Google Ad Planner. You get get options like ad specifications, audiences details by demographics, placement category etc...

 

Google Ad planner is available using this link.

 

Hope that helps!

Pankaj

Re: Where is AD Planner? How to know CPM rates for perticular Topic?

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

Thanks Pankaj for the Link,

 

I will start working on the placement tool, media plan and audience planning....slight confusion but i will get a hold if i work for few clients.

 

Display Ad network is different ball game as i was working for only search network (Text Ads) for past three years.

 

Now Clients are ready to pay for CPM.

 

Will post again if i face any problem... Smiley Happy

 

-Syed Nuri