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When running a "Click to Call" campaign is there a way to log the phone number of the person calling

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# 1
Visitor ✭ ✭ ✭

I'd like to provide my client a list of phone numbers who used the Click to Call feature so they can line them up with new customers. Currently he doesn't know how to attribute our campaign to his new business.

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Accepted by topic author Eric B
January 2017

When running a "Click to Call" campaign is there a way to log the phone number of the person calling

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# 2
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Hi Eric,

 

As far as Google Call reporting - you will not see the actual number of the caller but the area code, this is likely due to privacy issues that might arise if Google were to log the actual number.

 

In order to provide your client with a list of phone numbers you will have to use 3rd party solutions, most of them are priced with cost per call or a monthly subscription. This solution usually gives you a very granular data that can improve your results by leaps and bounds as you will get all the information needed to optimize specific keywords and times. And you might actually impact the client's call center with deeper insights such as when and why calls are not being answered.

 

However, for the propose of attributing customers to your campaign you can ask for a specific number from the client. Most of them have a call center and can spare a virtual number from which only calls from your campaigns should be received - this way you do not need to pay and the client gets the data in his own call center. Of course, this does not give you the granularity of a different number for each campaign or ad, but it will suffice for a simple analysis and attribution.

 

Hope that helps Smiley Happy

When running a "Click to Call" campaign is there a way to log the phone number of the person calling

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Shavit!

When running a "Click to Call" campaign is there a way to log the phone number of the person calling

Badged Google Partner
# 4
Badged Google Partner

You do get time and duration data in the call details. So you can do some investigation between internal call logs and the data available int eh AdWords interface. It's not ideal, and doesn't really scale, but that may give you some kind of a starting point to have the call value discussion with the client.

Tom