When does the AdWords Quality Score change for new keywords ?
The last time I tested how QS shifts for new keywords was a long time ago , when the rule of "after aproximately 1000 impressions" new keywords get a new QS based on their own performance proved to be correct on my sample. I took it for granted since then.
I used to test this with an email alert from the "automate" button with a rules like this.
Probably because I tested with some high traffic keywords, the email alert for the QS change was initiated after 1100-1200 impressions.
Now, are there any exceptions for this rule , for example if the keyword is low volume , the QS can change for example after a lower amount of impressions ?
This question is for my personal curiousity. Maybe some things have changed since the "normalisation" of quality scores and the introduction of "expected CTR rate".
Anyone has a clue if there is an impression threshold anymore or not for new keywords ?
Re: When does the AdWords Quality Score change for new keywords ?
The answer is probably yes. And 1000 is an approximate number; and probably also a factor of time (how long the KW was "listed") is also "involved". However; Google would NOT tell....
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’