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When does the AdWords Quality Score change for new keywords ?

Collaborator ✭ ✭ ✭
# 1
Collaborator ✭ ✭ ✭

Hello,

 

The last time I tested how QS shifts for new keywords was a long time ago , when the rule of "after aproximately 1000 impressions" new keywords get a new QS based on their own performance proved to be correct on my sample. I took it for granted since then.

 

I used to test this with an email alert from the "automate" button with a rules like this.

 

test-changed-QS.png

 

Probably because I tested with some high traffic keywords, the email alert for the QS change was initiated  after 1100-1200 impressions.

 

Now, are there any exceptions for this rule , for example if the keyword is low volume , the QS can change for example after a lower amount of impressions ? 

 

This question is for my personal curiousity. Maybe some things have changed since the "normalisation" of quality scores and the introduction of "expected CTR rate".

 

http://adwords.blogspot.ro/2013/07/improving-quality-score-reporting.html

 

Anyone has a clue if there is an impression threshold anymore or not for new keywords ?

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Accepted by topic author Adrian B
September 2015

Re: When does the AdWords Quality Score change for new keywords ?

Top Contributor
# 2
Top Contributor
Adrian;
The answer is probably yes. And 1000 is an approximate number; and probably also a factor of time (how long the KW was "listed") is also "involved". However; Google would NOT tell....
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: When does the AdWords Quality Score change for new keywords ?

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

Ok , thanks.