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Whatsapp tracking

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hello,

 

On my LP I have a form and a whatsapp number. Most of the conversions are coming from whatsapp. Is there a way to track that?

 

Thanks

1 Expert replyverified_user

Re: Whatsapp tracking

Google Employee
# 2
Google Employee
Hi Fernando, if users are supposed to click on a button to get your number or connect with you through whatsapp, you could use event tracking in Analytics.

https://support.google.com/analytics/answer/1033068?hl=en

Please go through this link and reply back here if you have any questions!

Re: Whatsapp tracking

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

Thanks for the reply, but then I won't have the conversions in adwords, will I?

 

And what if a user clicks but then does not convert (he uses the number)?

 

Anyways, I feel this is the only thing to do.

Re: Whatsapp tracking

Google Employee
# 4
Google Employee
Hi Fernando, Those are valid concerns and at this point in time, event tracking is the best we have from our end.

We are able to import event tracking goals into Adwords. You can check the below article:
https://support.google.com/analytics/answer/1034306?hl=en

If the user clicks and does not convert, we wouldn't have data associated with the same, therefore, making this the maximum detail that we can provide.

Hope this helps!

Re: Whatsapp tracking

Follower ✭ ☆ ☆
# 5
Follower ✭ ☆ ☆
Thinking about this. Google Analytics won't know the keyword that made the conversion...