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What time of day is used in the conversion reports?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi There

We're getting differences in conversion in G adwords reports and our own registration system. I'm look for reasons and wondered if we're using a different time of the day for our reporting.

We're using GMT - starting at 00:01 - 23:59

 

Dominic

What time of day is used in the conversion reports?

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Hi There

We're getting differences in conversion in G adwords reports and our own registration system. I'm look for reasons and wondered if we're using a different time of the day for our reporting.

We're using GMT - starting at 00:01 - 23:59

 

Dominic

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: What time of day is used in the conversion reports?

[ Edited ]
Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆

Hi Dominic,


The difference could be due to how AdWords records the conversion time, and how your system records the conversion time. For example, there is a difference between Analytics and AdWords, where Analytics records the conversion at the time it is completed, while AdWords records the conversion the last time the ad was clicked before a conversion. What that means is that someone could click on an AdWords ad, view your website, but not convert. When they come back a week later and convert (assuming the cookies stayed in the browser) the conversion will be reported for a week earlier, when the ad was actually clicked.

 

So this difference in conversions between your own system and AdWords could be caused by this. Have you tried comparing your goals in Analytics to your registration system to see if there is a difference?

 

Here is an article that explains in a little more detail about conversion timing.

 

Hope this helps.

 

Marked as Best Answer.
Solution
Accepted by topic author Dominic J
September 2015

Re: What time of day is used in the conversion reports?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thanks - good point, thank you.
And is the time set in the admin panel - so GMT etc...??

Many thanks
Marked as Best Answer.
Solution
Accepted by topic author Dominic J
September 2015

Re: What time of day is used in the conversion reports?

Explorer ✭ ☆ ☆
# 5
Explorer ✭ ☆ ☆

Hi Dominic,

 

You're very welcome. Yes, the time zone is selected based off GMT. Here is an article that has a bit more information about time zone settings (second half of page).

 

One thing to keep in mind is that the time zone can be only changed once during the life of the account. So before making any changes, it's a really good idea to review your current settings very carefully, and to also review your system registration settings, to clearly understand where the issues may be occurring. This way you'll be sure that changing the setting will be beneficial to your reporting, and won't cause issues down the road.

 

Hope this helps Smiley Happy