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What metrics you include to newslatters sales report?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi guys, i so interesting what metrics you include to sales report, i understand that it actually depends from that you want to see what is your goal, but i thing some basic parameters are as standard. 

I explain my case, we create new type (for us) newsletter and i would track how it works, inside newsletter i insert URL which i got from URL builder, for recognize from where customers come. So, now i can see all metrics what i need. 

Return to my question:-) i tried to create custom report for my newsletters on future, and i include next metrics:

Source / Medium --> Product SKU --> Quantity --> Unique Purchases --> Product Revenue

 

What metrics you can advice me add? 

Thank you.

Re: What metrics you include to newslatters sales report?

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi

This is the wrong forum. You should have a look here: http://productforums.google.com/forum/#!forum/analytics