What metrics you include to newslatters sales report?
Hi guys, i so interesting what metrics you include to sales report, i understand that it actually depends from that you want to see what is your goal, but i thing some basic parameters are as standard.
I explain my case, we create new type (for us) newsletter and i would track how it works, inside newsletter i insert URL which i got from URL builder, for recognize from where customers come. So, now i can see all metrics what i need.
Return to my question:-) i tried to create custom report for my newsletters on future, and i include next metrics:
Source / Medium --> Product SKU --> Quantity --> Unique Purchases --> Product Revenue
What metrics you can advice me add?