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What is the difference between cost and average cpc?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

The cost for the keyword may be liek .40 but how could the avg. cpc be over $9.00? Just wondering how avg. cpc and cost work together. You're already paying for the keyword with the click, so why is there the glaring difference. - this is all in the keyword planner

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Accepted by topic author ben h
December 2016

What is the difference between cost and average cpc?

Rising Star
# 2
Rising Star

Hi Ben,

 

If the average cpc is $9, but you only get one click every two years, then that is $9 divided by 24 = 0.375 per month.

 

What is the difference between cost and average cpc?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you! I'm newly certified but I was confused when I saw that in the keyword planner. Thanks for clarifying!