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What is the difference between clicks and conversions with site extension links?

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# 1
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For a sitelink, reportgarden shows have 775 clicks and 38 conversions. What are the difference between these two? Or is reportgarden wrong?

Thanks in advance!

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Accepted by Archit (Rising Star)
January 2017

Re: What is the difference between clicks and conversions with site extension links?

Top Contributor Alumni
# 2
Top Contributor Alumni

Good afternoon.

 

I don't know anything about reportgarden, but there is a significant difference between clicks and conversions in AdWords.

 

A click is when someone sees your ad and clicks on it, going to your website for more information.

 

A conversion happens when whatever action you have defined as a converting action takes place. When you set up your conversion tracking, you chose which action (submitting an online form, downloading a document, making a phone call, etc.) was a conversion for your website. Conversion numbers show how many times paid search visitors completed that action.


Theresa
Google AdWords Top Contributor
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