1.7K members online now
1.7K members online now
Use AdWords conversion tracking and reporting to measure your results. Have a question about Google Analytics? Post it here, on the Google Analytics Community!
Guide Me

What is the deference between CPC in Adwords and CPC in Adsense?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Why is it that Adwords CPC is automatically the cost deducted from account whereby Adsense still need to divide 1000 impression X 100 = earning? Please let me know more info about this. I know that this is business but I just want to know how it works. Scenario ( I used Adwords to advertise my website, and use Adsense to add revenue, but when I compare the result I found out that something I don't understand and why) Please give me or more info the comparison. 


Thank you


Best Regards,


1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Marcelo G
September 2015

Re: What is the deference between CPC in Adwords and CPC in Adsense?

Top Contributor
# 2
Top Contributor



In AdWords, CPC simply means that how much is an advertiser willing to pay when someone clicks the ad.


Similarly, as per the Adsense help center reference ( CPC in terms of ad sense means:

The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad. 


If you are unclear about how AdWords deduct the cost, you can re-post here. But in case you think confusion is regarding AdSense, I would suggest posting this query over Adsense forum. This is the link:!forum/adsense