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What is mean for user vertical targeting

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# 1
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What exactly mean by this (user vertical targeting) which is showing in Google Analytics when i search for paid keywords in my account?

 

This i found in  GA > Acquisition > Keywords > Paid

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Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: What is mean for user vertical targeting

Top Contributor
# 2
Top Contributor
Hi Alimoddin,

"User vertical targeting" refers to 'interest category' display campaigns.

Please refer to Mg's reply (solution) in an earlier thread.

https://www.en.adwords-community.com/t5/Tracking-Reporting/stats-in-Adwords-and-in-the-Google-analyt...

Hope this helps,

Deepak