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What is another targeting method?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there. I have a display campaign, targeting on 4 audiences. There's no other manual targeting in this campaign at all. But in the display network summary report in interests&remarketing section there is "another targeting method". And it has 30%+ of clicks.

Screenshots:

 

E7aHlBQHqiq6Z5

 

What is this? And how do I disable this method?

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by Rakesh Kumar (Top Contributor)
January 2016

Re: What is another targeting method?

Rising Star
# 2
Rising Star

Hi Саша П,

 

You may have Targeting Optimization turned on in one or some of your ad groups. This would be why Another Targeting Method would show up in your summary. Navigate to the section below and uncheck the option. 

 

2016-01-28_16-17-44.jpg

 

Let me know if this helps.

Re: What is another targeting method?

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆

You are remarketing by age group and if you have keywords as well, then that targeting will cut across all age groups, and be known as Another Targeting Method.

Re: What is another targeting method?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
It works. Thanks a lot

What is another targeting method?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

It works. Thanks a lot