What is Signup & lead category in Conversion tracking setting
What is the difference between "Signup" & "Lead" in the conversion category from the drop-down menu. I could understand the Purchase/sale & view of a key page. Please help me with understanding of the same.
Re: What is Signup & lead category in Conversion tracking setting
You can select the category that best applies to your conversion. If you are tracking newsletter signups as conversion, you can select 'Sign-up' as your category. And if you are tracking form submissions (lead generation) as conversion, you can select "Lead' as your category.
Find more information here - https://support.google.com/adwords/answer/6095821?vid=0-635768798707182904-589969973