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What is Signup & lead category in Conversion tracking setting

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# 1
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Hi,

What is the difference between "Signup" & "Lead" in the conversion category from the drop-down menu. I could understand the Purchase/sale & view of a key page. Please help me with understanding of the same.

Thanks,
B.Dhivya.

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Accepted by topic author Dhivya M
September 2015

Re: What is Signup & lead category in Conversion tracking setting

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# 2
Top Contributor
Hi Dhivya,

You can select the category that best applies to your conversion. If you are tracking newsletter signups as conversion, you can select 'Sign-up' as your category. And if you are tracking form submissions (lead generation) as conversion, you can select "Lead' as your category.

Find more information here - https://support.google.com/adwords/answer/6095821?vid=0-635768798707182904-589969973

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Marked as Best Answer.
Solution
Accepted by topic author Dhivya M
September 2015

Re: What is Signup & lead category in Conversion tracking setting

Top Contributor
# 2
Top Contributor
Hi Dhivya,

You can select the category that best applies to your conversion. If you are tracking newsletter signups as conversion, you can select 'Sign-up' as your category. And if you are tracking form submissions (lead generation) as conversion, you can select "Lead' as your category.

Find more information here - https://support.google.com/adwords/answer/6095821?vid=0-635768798707182904-589969973

Re: What is Signup & lead category in Conversion tracking setting

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# 3
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Thanks Deepak