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What happen when i use ad words custom url tracking parameter {adtype}?

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# 1
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What happens when I use ad words custom url tracking parameter {adtype}?

Example 

 

My final url : http://shop.example.com/category/product/turkey-fryer/?adtype={adtype}

 

What will be returned from google adword ?

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Accepted by Ratan-Jha (Top Contributor)
February

What happen when i use ad words custom url tracking parameter {adtype}?

[ Edited ]
Top Contributor
# 2
Top Contributor


the {adtype} value-track parameter is for shopping-ads  or
showcase-shopping-ads, only -- shopping-campaigns only --
all other campaign-types will always return an empty value.

most details of the parameter indicate that a shopping-campaign
was the type of ad being displayed and various optional-features
related to shopping-ads.

more specifically, for shopping-ads, the ad-type values returned are:
pla, pla_multichannel, pla_with_promotion, pla_with_pog, indicating
shopping-ads, local-shopping-ads, the merchant-promotions-program,
and the purchases-on-google (beta) program, respectively.

pla is the legacy-term for shopping-ads: product-listing-ads.

for showcase-shopping-ads, showcase-details will be returned --
similar to the optional details for shopping-ads -- in addition to
showcase-specific information, such as the timed-engagement.

see also
https://support.google.com/adwords/topic/6031980

 

View solution in original post

Highlighted
Marked as Best Answer.
Solution
Accepted by Ratan-Jha (Top Contributor)
February

What happen when i use ad words custom url tracking parameter {adtype}?

[ Edited ]
Top Contributor
# 2
Top Contributor


the {adtype} value-track parameter is for shopping-ads  or
showcase-shopping-ads, only -- shopping-campaigns only --
all other campaign-types will always return an empty value.

most details of the parameter indicate that a shopping-campaign
was the type of ad being displayed and various optional-features
related to shopping-ads.

more specifically, for shopping-ads, the ad-type values returned are:
pla, pla_multichannel, pla_with_promotion, pla_with_pog, indicating
shopping-ads, local-shopping-ads, the merchant-promotions-program,
and the purchases-on-google (beta) program, respectively.

pla is the legacy-term for shopping-ads: product-listing-ads.

for showcase-shopping-ads, showcase-details will be returned --
similar to the optional details for shopping-ads -- in addition to
showcase-specific information, such as the timed-engagement.

see also
https://support.google.com/adwords/topic/6031980