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What happen when i use ad words custom url tracking parameter {adtype}?

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# 1
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What happens when I use ad words custom url tracking parameter {adtype}?



My final url :{adtype}


What will be returned from google adword ?

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Marked as Best Answer.
Accepted by Ratan-Jha (Top Contributor)

What happen when i use ad words custom url tracking parameter {adtype}?

[ Edited ]
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# 2
Top Contributor

the {adtype} value-track parameter is for shopping-ads  or
showcase-shopping-ads, only -- shopping-campaigns only --
all other campaign-types will always return an empty value.

most details of the parameter indicate that a shopping-campaign
was the type of ad being displayed and various optional-features
related to shopping-ads.

more specifically, for shopping-ads, the ad-type values returned are:
pla, pla_multichannel, pla_with_promotion, pla_with_pog, indicating
shopping-ads, local-shopping-ads, the merchant-promotions-program,
and the purchases-on-google (beta) program, respectively.

pla is the legacy-term for shopping-ads: product-listing-ads.

for showcase-shopping-ads, showcase-details will be returned --
similar to the optional details for shopping-ads -- in addition to
showcase-specific information, such as the timed-engagement.

see also