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What does remarketing ad on Youtube look like?

[ Edited ]
Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Hi People,

 

I've been running Remarketing ads with both text ads and plain jpg picture for several weeks.

 

When I check the ads placement, I found YouTube has a relatively high CTR so I might test more on that. However, I have no idea on remarketing ads look like on this video site. Can anyone show me one example by screenshot?

 

Capture.PNG

 

I've done some searches and all I found is video ads and big banner like below, which is not the right one for us.

 

example-of-youtube-ad.png

youtube-ad-example.png

 

 

Thanks a lot!

Jason

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: What does remarketing ad on Youtube look like?

Google Employee
# 2
Google Employee
They sometimes appear to the right of the video player, see this: https://support.google.com/displayspecs/answer/187449?rd=1

Re: What does remarketing ad on Youtube look like?

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Thanks again Maxime!

Jason
Marked as Best Answer.
Solution
Accepted by topic author Jason Zhang
September 2015

Re: What does remarketing ad on Youtube look like?

Collaborator ✭ ✭ ✭
# 4
Collaborator ✭ ✭ ✭

I experienced text ads to appear in the videos on the lower side as a small banner during the video play. These in video ads cover the video.

The high CTR could be unintentional as people try to click the x button to dismiss the Ad which is covering the video they want to watch. In analytics what is the bounce rate from visits from youtube , is it above 90÷ ?

 You can find out if the ads run as "in-video" by excluding the "In-Video" category at the campaign level to see if youtube still serves your ads.