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What does '+' mean in Organic (Paid) report?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

While checking my analytics I discover a lot of entires with '+ keyword' and '+keyword'. I understand that the keyword is used, but what '+' means there? 

Marked as Best Answer.
Solution
Accepted by topic author Sabih Ahmed
September 2015

Re: What does '+' mean in Organic (Paid) report?

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆
+ sign define match type of a keyword which is " Broad Match Modifier " read more about this match type here http://www.google.com/ads/innovations/bmm.html
I don't know which report your are looking at.

Hope this helps.
Marked as Best Answer.
Solution
Accepted by topic author Sabih Ahmed
September 2015

Re: What does '+' mean in Organic (Paid) report?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Sabih Ahmed ,

Its basically a new match type, offer by google. This keywords is to specify that certain words must be included in someone's search term to trigger your ads.

For more visit @ https://support.google.com/adwords/answer/2497702?hl=en&ref_topic=3122868

Re: What does '+' mean in Organic (Paid) report?

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# 4
Visitor ✭ ✭ ✭
Thanks a million for your response. At that time, I was new to this AdWords thing! Smiley Happy

Re: What does '+' mean in Organic (Paid) report?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks Zaidan for your reply. It helps!