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What does everyone think about First Click Attribution?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone,

 

I like the first click attribution model for AdWords as I think if you paid for a customer who clicked on one of your ads then later came through an organic listing (for example) and converted - that conversion should be credited to your AdWords campaigns.

 

What does everyone else think?

 

Should I be using Last Click? Can you guys give me your thoughts on what is the best model to choose? I've read so much about this topic but I still can't make up my mind and feel swayed towards First Click.

 

Thanks! Smiley Happy

 

Laura

1 Expert replyverified_user

What does everyone think about First Click Attribution?

Top Contributor
# 2
Top Contributor

Similar to basketball, my view is that all proceedings assist, but the final "shot" (click) rules: so, I stick with  last click attribution.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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