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What does everyone think about First Click Attribution?
February 2017
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Hi everyone,
I like the first click attribution model for AdWords as I think if you paid for a customer who clicked on one of your ads then later came through an organic listing (for example) and converted - that conversion should be credited to your AdWords campaigns.
What does everyone else think?
Should I be using Last Click? Can you guys give me your thoughts on what is the best model to choose? I've read so much about this topic but I still can't make up my mind and feel swayed towards First Click.
Thanks!
Laura
What does everyone think about First Click Attribution?
February 2017
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Similar to basketball, my view is that all proceedings assist, but the final "shot" (click) rules: so, I stick with last click attribution.
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