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What does a conversion of an ad extension mean?

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# 1
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Hi, guys!

 

I have a phone call extension and tracking set up using Google phone numbers. I also have other extensions, such as sitelinks. When I go to sitelinks extension statistics, it shows conversions next to sitelinks.

 

screenshot-adwords.google.com-2017-01-30-15-02-07.jpg

 

What does it mean? Does it mean that the conversion occurred (people clicked on the phone number) when this sitelink appeared?

 

Thank you!

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Accepted by MosheTLV (Top Contributor)
January 2017

What does a conversion of an ad extension mean?

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# 2
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@Farkhod F

 

That is correct.  All that data is related to when that specific sitelink appeared with the ad.

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
January 2017

What does a conversion of an ad extension mean?

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# 2
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@Farkhod F

 

That is correct.  All that data is related to when that specific sitelink appeared with the ad.

What does a conversion of an ad extension mean?

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# 3
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Thanks a lot, David!