What custom columns do you find most useful?
I was just looking into using custom columns to display segmented data and got curious as to what others are using this functionality for?
How far can you push custom columns before having to jump into adword scripts?
Re: What custom columns do you find most useful?
Hi Julian, I have to admit I'm not using them personally. I love the idea, but so far the implementation is a little limited. My idea of "custom columns" would be where I could choose a metric and then apply a completely custom "function" to it - more like an Excel equation. So, for example, take conversion value/cost and then multiply it by 0.8 or something.
Of course, I'm a complete script monkey, so anything I can't see in the AWFE I tend to just dive straight into a scripted solution...