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What average Ads click through rate (CTR) is good for text ad?

Follower ✭ ☆ ☆
# 1
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Hello, i would to know what average CTR is good? I fighting to improve CTR our text ads by using different methods in text line of ad, but i don't know what result i can consider good.

We have range of CTR from 0.5% to 6% with average Impression 1500. 

If any body share yours experience, we will so appreciated. 

Thank you.

P.S We understand that each case has specific metrics , but for us interesting average statistic. 

 

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Re: What average Ads click through rate (CTR) is good for text ad?

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Collaborator ✭ ✭ ✭
# 2
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Hello Vitaly M ! Welcome to the Community !

 

Since you get also CTR of 6% I am assuming you are using a Search Only Campaign. Please tell me if I am wrong and you are using a Display campaign aswell.

 

CTR is not so important, if it is above 1-2 % you are doing fine, your clients are attracted by your ads.

What it should concern you is the Conversion Rate, because you can measure it and learn how your visitors make decisions on your website , like buying a product or not.

 

Just quoting from the help page bellow :

 

"Conversion Tracking is a free tool that shows you what happens after a customer clicks on your ads -- whether they purchased your product, signed up for your newsletter, or filled out a form to receive more information"

 

https://support.google.com/adwords/answer/1722022

 

After checking your conversion, you can determine your Return on Investment, simply put :

 

(Revenue - advertising Cost) / Cost of investment = ROI

 

https://support.google.com/adwords/answer/14090?hl=en

 

You can try using the ad extensions, learning from here

 

http://www.google.com/ads/innovations/search.html#tab=extensions

 

Or you can measure your competition with this tool

 

http://www.google.com/ads/innovations/competition.html

 

Good luck and come back to the forum soon to keep us updated with your progress

 

 

Re: What average Ads click through rate (CTR) is good for text ad?

Top Contributor
# 3
Top Contributor

Hi Vitaly, as you've said, each case has its own situation and it really isn't possible to say what's good and what's bad.

 

However, AdWords does provide you with a useful column for checking exactly this if you're looking at the Display Network; it's called "Relative CTR".  Go to your Account and pick a Campaign.  Choose "Customise Columns" and then look for "Competitive metrics".  Click on this and you should see an option to add "Relative CTR".  


Once you've added this column you'll see how your CTR compares to others advertising on the same websites.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: What average Ads click through rate (CTR) is good for text ad?

Top Contributor
# 4
Top Contributor

And to pick up from where Jon left it, Vitaly, you can use Auction Insights, to see if anybody is doing better than you for a particular keyword on Search Campaigns. Give that tool a try, I think it's awesome.

 

Here's the link: https://support.google.com/adwords/answer/2579754?hl=en

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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Re: What average Ads click through rate (CTR) is good for text ad?

Follower ✭ ☆ ☆
# 5
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Thank you for reply Adrian B, i use Search & Display Networks type, but 95% of ad group are text ads and just 5% display ads,

Re: What average Ads click through rate (CTR) is good for text ad?

Follower ✭ ☆ ☆
# 6
Follower ✭ ☆ ☆
Hi Cobnut, thank you. Now i improving skills in Search Only Campaign but later i will try work more in display network. thank you for advice.

Re: What average Ads click through rate (CTR) is good for text ad?

Follower ✭ ☆ ☆
# 7
Follower ✭ ☆ ☆
Thank you Calin, it's new for me, will try it.

Re: What average Ads click through rate (CTR) is good for text ad?

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
thanks

Re: What average Ads click through rate (CTR) is good for text ad?

Community Manager
# 9
Community Manager
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