What are the Must have and Important reports in Google Adwords?
This is a wonderful adwords help community.
What are the Must have or / impressive Adwords reports that are very important.
Can some expert mention the reports and how to generate them (some resources will be useful)
If i am not mistaken most of the reports can be generated using segments ???
Am i correct ?
Re: What are the Must have and Important reports in Google Adwords?
The segments option can be used when you do not have access to some type of data by default.
1) Use the Columns button to activate suplimentary info like conversion data or search share and measure sales
2) Subscribe here , this is the place where they announce the most interesting news and reports ;
For example the relative CTR metric is important :
3) Auction insights is a nice competition report for your clients
4) Measuring reach and frequency
5) Experiments reports