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What are the Must have and Important reports in Google Adwords?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

This is a wonderful adwords help community.

What are the Must have or / impressive Adwords reports that are very important.
Can some expert mention the reports and how to generate them  (some resources will be useful)

If i am not mistaken most of the reports can be generated using segments ???

Am i correct ?

 

Thanks
sunny

 

Re: What are the Must have and Important reports in Google Adwords?

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

The segments option can be used when you do not have access to some type of data by default.

 

1) Use the Columns button to activate suplimentary info like conversion data or search share and measure sales

 

https://support.google.com/adwords/topic/3119145?hl=en&ref_topic=3119141

 

2) Subscribe here , this is the place where they announce the most interesting news and reports ;

 

http://adwords.blogspot.com

 

For example the relative CTR metric is important :

 

http://adwords.blogspot.ro/2011/06/today-innovations-in-targeting.html

 

3) Auction insights is a nice competition report for your clients

 

https://support.google.com/adwords/answer/2579754?hl=en&rd=1

 

4) Measuring reach and frequency

 

https://support.google.com/adwords/answer/2472714?hl=en&ref_topic=1713971

 

5) Experiments reports

 

https://support.google.com/adwords/answer/2375390?hl=en&ref_topic=1713979