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What are in the inputs in the cost value of cost per conversion metric based on?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is this basically based on what part of the drill down table menu you are looking at?  So the cost/conversion for the account level (Macro level) would take in the costs for the whole account across all campaigns and the cost/conversion for the keyword level (Micro level would take the total costs for that particular keyword?

 

Thanks

 

 

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Accepted by topic author dogtown
September 2015

Re: What are in the inputs in the cost value of cost per conversion metric based on?

Badged Google Partner
# 2
Badged Google Partner

Yes dogtown, You've got it!

 

There is really no need for me to confuse the issue by framing the explanation any differently, you said it very well! Smiley Happy

Tom

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Marked as Best Answer.
Solution
Accepted by topic author dogtown
September 2015

Re: What are in the inputs in the cost value of cost per conversion metric based on?

Badged Google Partner
# 2
Badged Google Partner

Yes dogtown, You've got it!

 

There is really no need for me to confuse the issue by framing the explanation any differently, you said it very well! Smiley Happy

Tom