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Weighted Conversions?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello team

I have a query, and I think it is a bit of urgency. 


My Question: 


If I am targeting two keywords in two search campaigns. 


For Ex. 

1. Invicta Watches (generic)

2. Invicta Watch 70003n (Exact Model no)


Now of the audience searches for generic keyword and clicks on it but doesn't buy anything from the website and leaves. 

But after 1 week, that same audience searches of exact keyword i.e Invicta Watch 70003n and clicks on the ad, visits website and buys it. It is a conversion. 


But dashboard will only show conversion on exact keyword and not on generic. But eventually, it is assisted by broad (generic keyword). 


How exactly will I able to check such conversions. I know I can see it through conversion attribution but how can we track all those in adwords conversions. 

Is it weighted conversion? If yes, how will i calculate it?


Please explain!


1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Nitin kumar K
January 2017

Weighted Conversions?

Rising Star
# 2
Rising Star



I have two ideas to allow you to check assisting conversions:


1. Update the Attribution Model of the conversion: In AdWords, navigate to Tools > Conversions and click your conversion name. Select Edit Settings and update the attribution model to one that is NOT last click. Once complete, the Conversions column will begin to show partial conversions to other clicks in the purchase path.


2. Add Click Assisted Conv. column: Simply add this column when reviewing your metrics in AdWords. You will find this under the Attribution section. This will help you understand which keywords are driving clicks that aren't converting directly but are part of the purchase path.


Hope that helps,

Jim Vaillancourt, AdWords Rising Star, LinkedIn
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