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Website Call Tracking - Incorrect Information

Participant ✭ ☆ ☆
# 1
Participant ✭ ☆ ☆

Hi community,


I'm getting conflicting information on how to install website call tracking from the Adwords Interface, Adwords advisers, and the AdWords help center. This needs fixing asap. Unless anyone knows where the correct instructions actually are?


Can someone please verify that the following set up is correct? 


Follow the steps below to finish setting up the conversion tracking for your conversion action Website Calls


1. Add the following tag to your website header


Either you or your webmaster will need to add the conversion tracking tag below to your website.


Add the tracking tag between the <head> and </head> tags of the page where the phone number first appears on your website.


<script type="text/javascript">
(function(a,e,c,f,g,h,b,d){var k={ak:"870214422",cl:"_eewCO6CnmsQltb5ngM",autoreplace:"0121 289 3088"};
loader.js";d=e.getElementsByTagName(h)[0];d.parentNode.insertBefore(b,d);a[f]=function(b,d,e){a[c](2,b,k,d,null,new Date,e)};a[f]()})


Learn more at


2. Also add the following code where ever else your number appears on your website.


Wherever the same number appears statically on your page, add this part of the code:


<body onload="_googWcmGet('number', '0121 289 3088')"> <span class="number">0121 289 3088</span> </body>


Kind Regards


2 Expert replyverified_user

Website Call Tracking - Incorrect Information

Top Contributor
# 2
Top Contributor

Hi Abby R,


That all looks right to me. The first set of code tracks the page in Analytics. The second set changes the phone number on your site to your Google forwarding number if the visitor had previously clicked on your ad.


Best of Luck!




petebardo -- Deadhead doing AdWords

Website Call Tracking - Incorrect Information

Top Contributor
# 3
Top Contributor

Hi Abbie,

The first piece of code is all you need, place it in the header. The part that says autoreplace:"0121 289 3088 is part of the new, simpler code that Google introduced a month or two back.


You can still use the other two pieces of code, but the first code that works with them is different - go back to AdWords and grab the code without entering a phone number if you want to use them.