AdWords
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Use AdWords conversion tracking and reporting to measure your results. Have a question about Google Analytics? Post it here, on the Google Analytics Community!
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View through conversions

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi,

 

I am seeing 350 view through conversions in Adwords for last week form my remarketing campaign. Although, when looking in analytics the total goals for all channels are only around 85. There are 2 forms, one for mobile and one for desktop.

 

Any idea where the gap in Analytics goals are?

 

Dave

Re: View through conversions

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hello Dave,

I think you need to check the Conversion code on both Mobile Form Thank you page and Desktop Form Thank you page is placed properly or not.

Ana

Re: View through conversions

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
Thanks Ana will definitely check this out. Although i am seeing similar
conversions /goals for adwords in both tools. It’s just the view through in
Adwords that is way above total goals in Analytics. Therefore im thinking
perhaps the form is tracking ok if paid media conversions are aligned.

Thanks

Dave

Re: View through conversions

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hi Dev
For view-through conversion tracking in Google analytics you have to update tracking code to get exact view through conversion data. here is the link which can help you on updation.
http://www.webanalyticsworld.net/2013/08/view-through-conversion-tracking-in-google-analytics.html

For any other help let me know.

Re: View through conversions

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# 5
Follower ✭ ☆ ☆
Thanks Manoj. Funnily enough i was looking at this exact article a few hours ago. So i figured yeah it might be a good idea to install this, but...... Surely if there is a view through conversion being registered in Adwords, it will be getting picked up by another channel in Analytics such as direct, organic, referral etc. Right?