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View Through Conversion Issue

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# 1
Visitor ✭ ✭ ✭

I am currently running a display remarketing campaign in google adwords. 


I have set conversions for:

  • 30+ seconds on the site
  • reaching the check out page
  • purchasing tickets

I am pulling these conversions through analytics and not a conversion tracking pixel.


I am seeing conversions fine, but I am not recording any View - through - conversions. I find this statistically impossible that my remarketing group hasn't since gone back to my site and spent even 30+ seconds on the site. 


Has anyone else had issues with View-through-conversions not triggering?


1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Emily L
August 2016

Re: View Through Conversion Issue

Top Contributor
# 2
Top Contributor
View through conversions only work with AdWords conversions, I'm afraid... you will not trigger any VTC's with GA conversions - only AdWords conversions.

Re: View Through Conversion Issue

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# 3
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Thanks Steve,

Along those same lines... If I set up my campaign for CPA bidding - does it only take into account adwords conversions or does it also take into account the conversions I have importing from analytics?