View Through Conversion Details Not Matching Google Analytics Transaction Details[ Edited ]
October 2016 - last edited October 2016
In my AdWords account, I see 5 view-through conversions (tracking successful transactions) that occurred last month. I created a report in AdWords to see the city, device and date that the view-through conversions are associated with so I can match up the details with transactions in Google Analytics.
I can't find a perfect match, though. The conversion date is 9/7 which I know is the last impressions of the ad that the user saw before converting, so in GA, I'm only looking at transaction data from 9/7-9/30. I do not see any transactions in GA that came from the city that AdWords is reporting. Finally, all 5 view-through conversions are associated with the same city, device & date so it looks like this was a purchase of 5 items at once. Looking at quantities in GA, the only one with 5 is associated with a different city and device than what the view-throughs are associated with in AdWords.
The only thing I can think of is that someone viewed the ad in a different city and on a different device than they ended up completing the transaction on. Does anyone have any different thoughts or insights?
Re: View Through Conversion Details Not Matching Google Analytics Transaction Details