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View Rate- Benchmarks

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone!

 

Does anyone have a bechmark of View rate for true view campaigns?? or how do i know if my view rate is good??

 

Thanks!!

1 Expert replyverified_user

Re: View Rate- Benchmarks

Top Contributor
# 2
Top Contributor
Hi Miguel,
There is no benchmark as it's going to be different for every vertical. For example, if your ad relating to football boots plays before the superbowl, you'll likely get a better view rate than if it plays before a music video which people want to access immediately.

It will also depend on how much you can get across in 5 seconds to entice the viewer.

I believe benchmarking is coming back to GA this year but doubt we'll see anything in AdWords.