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ValueTrack Parameter {SearchQuery} for PLA/Shopping Ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

I am looking to insert the raw search query into the URL for clicks on Shopping Ads. Does anyone have any experience with this? It doesn't appear to be easily available - is there a workaround to this?

Any help would be much appreciated. Thank you

-Sean

 

 

-I have read the documentation on ValueTrack Parameters, and it does not mention Search Query as a potential parameter. (https://support.google.com/adwords/answer/6305348?hl=en)

-I have read posted questions within this community, but cannot find an answer to this question (https://www.en.advertisercommunity.com/t5/Google-Shopping-and-Merchant/Valuetrack-parameter-keyword-...)

 

 

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by topic author Sean O
July

ValueTrack Parameter {SearchQuery} for PLA/Shopping Ads

[ Edited ]
Top Contributor
# 2
Top Contributor

currently, about the closest to a workaround, is to inspect the
search-terms under the dimensions-tab, in a shopping-campaign.

as was indicated, a feature that will insert a raw search-query into
the url, for clicks on shopping-ads, simply does not currently exist.

{keyword} and any similar value-track parameter are the (key) words
an advertiser creates, within the ad-account, to target a customer, that
triggers an advertisement -- not the search-terms that a customer/user
types when searching.

since shopping-ads do not use keywords -- {keyword} and any related
valuetrack-parameters, will always be blank for any shopping-campaign,
and there is currently no similar value-track feature for shopping-ads.

suggestions for new features may be submitted directly to google:
https://support.google.com/adwords/contact/cfeedback

 

ValueTrack Parameter {SearchQuery} for PLA/Shopping Ads

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you Celebird.

Is the raw search query ever allowed to be passed through to the URL (for any type of search ad), or is that a data privacy issue?

-Sean