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Value Track Ad position and Google Analytics

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Guys,

 

I would like to use Value Track and pull in ad position into Google Analytics.

 

I understand how to set the parameters on the destination url but I do not see how to look into this data in Google Analytics. Where would I be able to view this position data? Does it get mapped back to Keyword Positions in Google Analytics.

 

 

1 Expert replyverified_user

Re: Value Track Ad position and Google Analytics

Top Contributor
# 2
Top Contributor
Hello.

If you use position parameters from valuetrack, you'll have them show up in the Landing Pages report and from then on it depends on how you process the data in there.

It won't get mapped to keyword positions in Analytics though.
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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Re: Value Track Ad position and Google Analytics

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Adwiser,

One last question, where would I view the position data? Is that another dimension or segment that I would have to use.
Marked as Best Answer.
Solution
Accepted by topic author Jason D
September 2015

Re: Value Track Ad position and Google Analytics

Top Contributor
# 4
Top Contributor
If you add valuetrack parameters to you URLs, then people who click on your ad will be sent to pages such as http://www.example.com/somepage.html?pos={adposition}.

Google Analytics will record landing pages such as http://www.example.com/somepage.html?pos=1t2 or http://www.example.com/somepage.html?pos=1s4.

This means that the visit which landed on the first URL came from a click on an ad at the top of page 1 (1t), in position two. The second visit came from an ad on the first page, on the side, in 4th position.

That's all you're going to get. How are you going to filter this data, parse it and extract is entirely up to you.
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.