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VTC VS Conversion

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# 1
Visitor ✭ ✭ ✭

If a visitor views the ad but does NOT click on this ad. Then later he/she visits the advertiser's store directly and buys an item, it counts as one view-through conversion.

Does it also count a visitor who CLICK the ads, but doesnt convert directly, but visit the site the day after and do conversion? If not, what does it called? Thank you

Marked as Best Answer.
Accepted by MosheTLV (Top Contributor)
September 2015

Re: VTC VS Conversion

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# 2
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Hi LMen L,

"View-through conversions" is a helpful way to track the value of your display ad campaigns on the Google Display Network. It happens when a customer sees an image or rich media ad, then later completes a conversion on your site.

It's Completely different From "Click-through Conversion" which happens when a customer had previously clicked on an ad such as on the Google Search or the Google Display Network and then completed a conversion on your site and "View-through conversions" automatically exclude conversions from people who’ve also clicked your Search ads.