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VAlue per Conversion

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# 1
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Can any one tell me what the Value-per-conversion is ?

Originaly i thought its the cost per conversion for your bussiness however as i was reading the word of moth calculation theory i realised that i m wrong cuz it should have been less rather higher, correct me if im wrong.

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Re: VAlue per Conversion

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# 2
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Hi Pourya

In short term value for conversion can be the profit you make after deducting the short term factors.

For a eg

In a business that you make average sale value of 1000$ if we consider your profit margin is 50% you value for conversion can be count as $1000*50% = 500%

But when you add factors like word of mouth/Lifetime profit per customer it changes because it add a extra value which would increase your value per conversion.

Also cost per conversion and value per conversion is not the same.

Please refer this link for more information - https://support.google.com/partners/answer/2796446?hl=en