VAlue per Conversion
Can any one tell me what the Value-per-conversion is ?
Originaly i thought its the cost per conversion for your bussiness however as i was reading the word of moth calculation theory i realised that i m wrong cuz it should have been less rather higher, correct me if im wrong.
Re: VAlue per Conversion
In short term value for conversion can be the profit you make after deducting the short term factors.
For a eg
In a business that you make average sale value of 1000$ if we consider your profit margin is 50% you value for conversion can be count as $1000*50% = 500%
But when you add factors like word of mouth/Lifetime profit per customer it changes because it add a extra value which would increase your value per conversion.
Also cost per conversion and value per conversion is not the same.
Please refer this link for more information - https://support.google.com/partners/answer/2796446?hl=en