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Utm tracking parameter for ad groups

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello community,


I am using utm source code for our Facebook ads. When I click on "ad groups" as an secondary dimension in Google Analytics it says right next to Source/ Medium facebook/cpc "(not set)". Is there any possibility that i can define my ad group i use in Facebook somewhere and then can check it via the secondary dimension "ad groups". Or is this dimension "ad groups" only for Google AdWords.


I hope you have an answer for that!




2 Expert replyverified_user

Re: Utm tracking parameter for ad groups

Community Manager
# 2
Community Manager
Hi Robin G,
When you use Google Analytics to track traffic that is coming from a source other than AdWords, the best this to do is (as you are probably aware) use the URL Builder. Unfortunately this does not hold an AdGroup level parameter. I would suggest that you use one of the other parameters (Term, Content, Campaign Name, etc):


Re: Utm tracking parameter for ad groups

Top Contributor
# 3
Top Contributor
Hi Robin,

With auto-tagging, your ad information from AdWords will be passed along to Google Analytics, with details including ad groups and keywords. If you're manually tagging a 3rd party link to track in Google Analytics, you have a limited amount of information you can pass with UTM parameters. Ad Group is not one of them.

You can read more about URL tagging and your options here:

Hope this helps!

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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