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Using YouTube Video as a Landing Page

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# 1
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Two part question.

 

As a stopgap until our marketing automation system is in place so we can build landing pages, our marketing team would like us to promote one of our videos via AdWords. The video description and annotations would then have a link to our site with conversion buttons. So the questions are:

 

1. Can we use a YouTube video page as a landing page?

2. If so, will the GCLID pass through to our site if a user clicks the link to go to it, or will I need to manually tag the link (or do something else)?

 

Thanks,

Ben Brooks

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Re: Using YouTube Video as a Landing Page

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# 2
Top Contributor
1) Yes, as long as it complies with all other AdWords policies. I've actually never seen anyone do this though.
2) No, it will not.

You will be better off running video ads as there will be no way for you to measure this effectively.

Re: Using YouTube Video as a Landing Page

Top Contributor
# 3
Top Contributor

I agree with Dave.  Instead of you working to set a tracking configuration  for (performances of)  a YouTube Channel, a better approach would be that the marketing would  finalize  / finish (the design of)  a landing page, which is easier to track. (You don't have to have it fully structured / set..)


You are going to promote a video channel using Adwords, and directing users from YouTube  to a "half baked" landing page.  Smiley Surprised So, why not  to (first) set  the landing page properly, and have the users directly  "landing" there when clicking  on the ad?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Using YouTube Video as a Landing Page

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# 4
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I have a set channel link on google adword and it is showing some click Costs. Can i withdraw that money?

Using YouTube Video as a Landing Page

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# 5
Top Contributor

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Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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