Using ValueTrack with Dynamic Search Ads {keyword} [ Edited ]

[#1]

Hi all,

I have a question about Dynamic Search Ads and the use of ValueTrack-parameters. Maybe you could help me out.

I want to track the keyword and matchtype of an search query for our third party software. We have added the following parameters to the landing pages:

http://www.domain.nl/?url={escapedlpurl}&keyword={keyword}&matchtype={matchtype}

When implemented, we get back the following information without the keyword information. Does anybody know why? With normal text ads it functions normally.

http://domain.nl/zoekmachine-marketing?keyword=_inurl:http://domain.nl/zoekmachine-marketing&matchtype=b&gclid=CJ6W19K0t74CFQzItAodGEcAQQ

I will look forward to your answers. Thanks in advance!

Jorik

[#2 · Accepted solution]

Hello, Jorik.

DSAs do not use keywords for targeting; they use Dynamic Ad Targets. That's why you'll not be able to track keywords in such campaigns.

The most you can do is to check your adwords reports for search terms and use the data you find there (but they will not populate your URLs).

Hope it helps.

[#3 · Accepted solution]

Hi Jorik,
Great question.

The {keyword} parameter doesn't actually pass the keyword that the user typed in. It passes the keyword that you bid on. Dynamic search ads are automatically generated from content on your website so you're not actually using keywords to trigger the ads, therefore, no keyword is passed.

I may be wrong, but I'm pretty sure this is the reason.

Hope that helps.

[#4 · Accepted solution]

Well . The fact that we posted pretty much at the same time no longer worries me, as I've seen it happen way too often . But ending the message in virtually the same way is something that made me laugh, @Dave_Davis .

[#5]

Thank you (very much) both for your helpful, fast and clear answer!

[#6]

Hahaha, great minds