1.5K members online now
1.5K members online now
Use AdWords conversion tracking and reporting to measure your results. Have a question about Google Analytics? Post it here, on the Google Analytics Community!
Guide Me

Using ValueTrack to pass original keyword

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Question here about how to pass the original keyword I placed in Adwords via valuetrack instead of the search term that matched my keyword.


Setup: I buy the keyword "+womens +hats" and then the actual search keyword at ad serving time is "womans hat". I have implemented my destination url to pass the keyword (the serving time one) via valuetrack as:{keyword}


Result: I believe this passes the actual keyword that showed in the search as part of the url.


Question: How can I track this back to the original keyword I purchased ("womens hats") instead of the serving keyword?

1 Expert replyverified_user
Marked as Best Answer.
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Using ValueTrack to pass original keyword

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi Phil,
Welcome to the community.

According to:

{keyword} for the search search network sites, the specific keyword that triggered your ad will be passed; for content sites, the best-matching keyword.

It's likely that you're seeing values being passed that don't match your expectation because a different match type is the triggering keyword. Your best bet is to use two ValueTrack params like so:{keyword}&matchtype={matchtype}