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Using ValueTrack to pass original keyword

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# 1
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Question here about how to pass the original keyword I placed in Adwords via valuetrack instead of the search term that matched my keyword.

 

Setup: I buy the keyword "+womens +hats" and then the actual search keyword at ad serving time is "womans hat". I have implemented my destination url to pass the keyword (the serving time one) via valuetrack as: www.example.com/?keyword={keyword}

 

Result: I believe this passes the actual keyword that showed in the search as part of the url.

 

Question: How can I track this back to the original keyword I purchased ("womens hats") instead of the serving keyword?

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Using ValueTrack to pass original keyword

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi Phil,
Welcome to the community.

According to:
https://support.google.com/adwords/answer/2375447?hl=en

{keyword} for the search search network sites, the specific keyword that triggered your ad will be passed; for content sites, the best-matching keyword.

It's likely that you're seeing values being passed that don't match your expectation because a different match type is the triggering keyword. Your best bet is to use two ValueTrack params like so: http://www.yoursite.com/?keyword={keyword}&matchtype={matchtype}

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Using ValueTrack to pass original keyword

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi Phil,
Welcome to the community.

According to:
https://support.google.com/adwords/answer/2375447?hl=en

{keyword} for the search search network sites, the specific keyword that triggered your ad will be passed; for content sites, the best-matching keyword.

It's likely that you're seeing values being passed that don't match your expectation because a different match type is the triggering keyword. Your best bet is to use two ValueTrack params like so: http://www.yoursite.com/?keyword={keyword}&matchtype={matchtype}