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Upgraded URLs and anchor links
June 2015
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Hi,
Another question regarding upgraded URLs:
Some of my ads lead to an inner page on the site, and to a specific tab on the page using an anchor link. This is important since different tabs are relevant to different visitors.
www.mysite.com/product1.html#yellow
The URL used to be www.mysite.com/product.html?ref=google&{keyword}_{matchtype}#yellow
However, now with the upgraded URLs, I need to include the #yellow in the final URL, since it's not part of the tracking template. This creates this link, which doesn't work properly (doesn't go to the correct tab, since the anchor is not at the end):
www.mysite.com/product.html#yellow?ref=google&{keyword}_{matchtype}
Is there any way to get around this?
I'm using the tracking template at the campaign level, and don't want to start modifying each ad that has an anchor link.
Thanks
Re: Upgraded URLs and anchor links
June 2015
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Hmm... it's interesting!
How about using Custom Parameter for your 'anchor'?
Final URL = www.mysite.com/product.html
Tracking Template = {lpurl}?ref=google&{keyword}_{matchtype}&{_mytab}
{_mytab} is the custom parameter here which you can use with the Tracking Template at campaign level in your existing setup. And at the individual ad/adgroup level (as required) you can pass the value for this custom parameter {_mytab}
If you pass #yellow as the custom parameter value at an adgroup level. All the ads in that ad group will have the following landing page url
www.mysite.com/product.html?ref=google&{keyword}_{matchtype}#yellow
It will take you to the tab you want.
Hope it helps.
Thanks
Ratan Jha
Upgraded URLs and anchor links
October 2016
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So confusing.
Upgraded URLs and anchor links
October
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Thank you for your answer! I was having this issue with some sitelink extensions that included anchors in the URL.
I noticed clicks were coming through as:
mysite.com/?gclid=xx#anchor?utm_campaign=campaign and the URLs weren't being reported into Analytics clean.
I've added "anchor" as a custom parameter and adjusted the tracking template to:
{lpurl}?utm_campaign={_campaign}{_anchor}
{lpurl}?utm_campaign={_campaign}&{_anchor} >> It seemed including & also worked to hop to the anchor
Upgraded URLs and anchor links
October
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This thread has been closed to new replies since it was solved in 2015.
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