Upgraded URLs - Faster and Easier Tracking
URL management just got easier!
Constant connectivity has increased the ways that people engage with your business, meaning more data and metrics for you to use to manage ad performance. That’s why we are introducing Upgraded URLs to provide an easier and faster way to manage and track important information about each click on your AdWords ads.
Upgraded URLs offer several benefits for advertisers, including:
- less time spent managing URL tracking updates
- reduced crawl and load times on your website
- new ValueTrack parameters that help you gain additional insights about your ads
What’s changing with Upgraded URLs?
Upgraded URLs let you enter the landing page portion of your URL and your tracking information separately in AdWords. Now you have the option to update your tracking information at your account, campaign or ad group without having to re-set your ad stats. This is great news!