Universal App Campaign Reporting is not working[ Edited ]
October 2016 - last edited October 2016
There is a huge problem with the reporting for IOS UAP. We even don't know if anything from the reporting is correct. It seems that Cost per Conversion data that is shown in AdWords reporting is not equal to the total cost devided by conversions.
Here is an example: The total cost for a certain campaign is €5486.59, the number of conversions for the same period is 345 so how is it possible the Cost per Conversion column to show €11.89 as it must be €15.9? The mess becomes even worst when you check the wrong data for Cost per Install and Cost per In-app Action. Please open the attached screen shot for reference:
Please explain us how to proceed in order to see a correct reporting?