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Unique visitors, new and returning

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm having trouble figuring out how many of my unique visitors are new visitors and returning visitors.

 

For example, I have 184 visits, 151 made by new visitors and 33 made by returning visitors.

 

I have 157 unique visitors, and I want to know how many of them are new visitors, and how many are returning visitors.

 

The custom report I set up, using unique visitors as a metric, and new vs. returning as a dimension gives me

151 new visitors and 18 returning visitors, which is a total of 169 unique visitors, different than the above figure of 157 unique visitors.

 

Can someone help me figure this out?

Thank you!

1 Expert replyverified_user

Re: Unique visitors, new and returning

Top Contributor
# 2
Top Contributor

Hello;

Are you using Google Analytics?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Unique visitors, new and returning

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Yes.