Unique visitors, new and returning
I'm having trouble figuring out how many of my unique visitors are new visitors and returning visitors.
For example, I have 184 visits, 151 made by new visitors and 33 made by returning visitors.
I have 157 unique visitors, and I want to know how many of them are new visitors, and how many are returning visitors.
The custom report I set up, using unique visitors as a metric, and new vs. returning as a dimension gives me
151 new visitors and 18 returning visitors, which is a total of 169 unique visitors, different than the above figure of 157 unique visitors.
Can someone help me figure this out?
Re: Unique visitors, new and returning