Unique Cookie & Average Impr. freq. per cookie on Search
hope you can help me here. The columns Unqie Cookie and Average Impr. freq. per cookie don't work for my search campaigns. I don't get any data there. It does work for my Display Campaigns. Do I have to change something in my settings of the search campaigns?
Thanks in advance!
Re: Unique Cookie & Average Impr. freq. per cookie on Search
There's nothing wrong with your search campaign. These metrics are available only for Display Network, as they indicate reach & frequency. The reason being reach & frequency can be controlled by frequency capping in Display & not in search network. You'll find this explanation under customize columns, while adding these metrics. Screenshot here. More about reach & frequency here.
Hope that clarifies