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Unique Cookie & Average Impr. freq. per cookie on Search

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# 1
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Hi guys,

 

hope you can help me here. The columns Unqie Cookie and  Average Impr. freq. per cookie don't work for my search campaigns. I don't get any data there. It does work for my Display Campaigns. Do I have to change something in my settings of the search campaigns?

 

Thanks in advance!

 

Fenna

 

 

1 Expert replyverified_user

Re: Unique Cookie & Average Impr. freq. per cookie on Search

Rising Star
# 2
Rising Star

Hi Fenna,

 

There's nothing wrong with your search campaign. These metrics are available only for Display Network, as they indicate reach & frequency. The reason being reach & frequency can be controlled by frequency capping in Display & not in search network. You'll find this explanation under customize columns, while adding these metrics. Screenshot here. More about reach & frequency here.

 

Hope that clarifies Smiley Happy

 

Good luck,

Sumanth

Sumanth Sridhar

Re: Unique Cookie & Average Impr. freq. per cookie on Search

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# 3
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Thanks a lot!

Unique Cookie & Average Impr. freq. per cookie on Search

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# 4
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How long would a display campaign need before its shows the data? Also, does it show reach and frequency for gmail ads?