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Understanding report results

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,

I'm fairly new to AdWords and have just generated a few monthly reports, one of which includes the Quality Score. For the previous two months both reports bring back results which include entries that have a Quality Score of --. 

Would I be correct in assuming that these entries are highlight a Quality Score of 0?

Regards

Adam

1 Expert replyverified_user

Understanding report results

Rising Star
# 2
Rising Star

Hi Adam,

 

A Quality Score of -- means it doesn't have one calculated yet.