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Understanding GDN report

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# 1
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Hi, 

 

Yesterday, I set up a Display campaign but I'm having some difficulties understanding how to read the report (Settings:  7 Keywords / 4 Topics / Target and Bid )

 

Keywords report says:  0 clicks, 16 impressions. 

Topics reports says: 0 clicks , 976 impressions. 

Placements: 38 clicks,  30376 impressions. 

 

If I segment by Targeting Mode, most of them appear as "Auto-targeted" what does this mean exactly? Only 1 placement says: Keyword contextual match (13 impressions)

 

So if I set Target and Bid, shouldn't I see any of those impressions attributed to one of my topics OR keyword?

 

I would be very grateful if someone can clarify this. Thanks!

 

1 Expert replyverified_user

Re: Understanding GDN report

Rising Star
# 2
Rising Star
Hi there,

Could you provide the date range you're looking at?
Sumanth Sridhar

Re: Understanding GDN report

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# 3
Follower ✭ ☆ ☆
Hi Sumanth, I'm just looking at 2 days (September 24-25).

Re: Understanding GDN report

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# 4
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To add more data after some days, I have converted clicks that I can see in the placement report. But they are not attributed to Keywords or Topics.