Understanding GDN report
Yesterday, I set up a Display campaign but I'm having some difficulties understanding how to read the report (Settings: 7 Keywords / 4 Topics / Target and Bid )
Keywords report says: 0 clicks, 16 impressions.
Topics reports says: 0 clicks , 976 impressions.
Placements: 38 clicks, 30376 impressions.
If I segment by Targeting Mode, most of them appear as "Auto-targeted" what does this mean exactly? Only 1 placement says: Keyword contextual match (13 impressions)
So if I set Target and Bid, shouldn't I see any of those impressions attributed to one of my topics OR keyword?
I would be very grateful if someone can clarify this. Thanks!